NorthCape Unveils Redesigned Web Site for Better User Experience

NorthCape Unveils Redesigned Web Site for Better User Experience

ALSIP, IL – With the aim of providing an improved user experience and better resources for dealers, outdoor furniture and accessories manufacturer NorthCape International has redesigned its corporate Web site.

“We’ve invested in developing a corporate website that is not just pretty to look at, but is also easy to use and provides easy access to the resources that our dealers ask for most frequently,” said Tom Murray, president of NorthCape.

The new Web site, found at, includes the following site enhancements:
• Optimized layouts for desktop computers, tablets and mobile devices: Site optimization allows improved access to information whether the user is in an office setting or on the go. Information gathering is much quicker and easier than on a non-optimized website.
• Usability and organizational improvements: The site has been configured to allow users to access the information they seek in as few clicks as possible. By streamlining the site map, NorthCape hopes to increase functionality.
• Higher-quality imagery: The quality and size of the images appearing on the Web site, and available to NorthCape dealers, has increased dramatically from the resources available on the previous website. Dealers, especially, will be happy that images of collections and individual pieces are available in the Dealer Tools section in high resolution.
• Easier site maintenance: The new content management system has already made a difference when editing and adding content to the website. Versatility and ease of use are two features that help ensure that NorthCape’s web content is updated and accurate.
• Addition of dealer locator: Users may search for local dealers by city and state, or by ZIP code, with search results producing a map of the closest NorthCape dealers along with contact information.

NorthCape International is dedicated to providing customers with high-quality, stylish, comfortable furniture at an affordable price. NorthCape’s five distribution centers help to minimize freight rates and shipping times for dealers, and two domestic cushion manufacturing facilities facilitate speedy delivery on quick ship and MTO cushions.