Sunset West Opens First-Ever Margaritaville Living Showroom at Casual Market
On July 10, 2026, In Industry News by Greg Thompson
MARTINSVILLE, VA - Sunset West, the outdoor furniture division of Hooker Furnishings, is bringing the spirit of escapism to Casual Market Atlanta with the opening of the first showroom dedicated exclusively to the Margaritaville Living Collection. Designed as an immersive expression of the Margaritaville lifestyle, the showroom invites retailers and interior designers to experience thoughtfully crafted furnishings, relaxed, resort-inspired styling, and effortless comfort that transform everyday spaces into destinations for gathering, entertaining, and unwinding.
Located in showroom B1 6-A02, directly across from Sunset West’s showroom in B1 6-A01, the new Margaritaville Living space showcases the complete collection, including Catalina, Somerset, Harbor, and Seychelles, in a cohesive lifestyle presentation. Carefully curated vignettes demonstrate how the collections work together to create inviting environments inspired by the Margaritaville lifestyle’s relaxed sophistication, while offering retailers fresh merchandising ideas and a compelling brand experience.
“The best showrooms don’t just showcase products—they make you feel something,” said Aliena Klaus Squire, Sunset West vice president of merchandising and brand operations. “Margaritaville has always been about capturing the feeling of escape, and this showroom brings that to life from the moment visitors walk through the door. Each collection evokes a distinct sense of place and reflects the laid-back, carefree spirit that defines the Margaritaville lifestyle. We can’t wait for retailers and designers to experience it.”
To celebrate the showroom’s debut, Sunset West and Margaritaville will host a ribbon-cutting ceremony on Monday, July 21, at 3:00 p.m., welcoming market attendees to experience the new space. The celebration will capture the unmistakable spirit of Margaritaville, with resort-inspired hospitality and unexpected sensory touches that reflect the brand’s easygoing, escapist energy, creating an experience as memorable as the collection itself. Together, the Margaritaville Living showroom and the adjacent Sunset West presentation will be must-see destinations for buyers attending Casual Market Atlanta.
Sunset West will showcase its largest product introduction in recent history, unveiling more than 50 new designs across five collections, reinforcing the brand’s commitment to elevated outdoor living. Together, the two spaces offer a compelling look at how relaxed, resort-inspired design and elevated contemporary outdoor design are headed next.
