BIRMINGHAM, AL — Tempo Leisure Inc. has promoted Tyler Mims to vice president, Specialty Brands, a newly created role in which he will lead the company’s Tempo Patio and Velarium brands. In this position, Mims will have responsibility for the strategic direction, product development and marketing of both brands across the retail and commercial channels.
Mims joined Tempo in early 2024 and has been a quick study, bringing deep product and marketing experience to the company and playing a key part in its rapid growth.
“Tyler had an immediate impact on our Tempo Patio brand after joining the company. He has also been essential to the launch of Velarium, our commercial brand,” said Scott Crumrine, president of Tempo Leisure Inc. “As we lean into the development of our specialty brands, Tyler is the perfect fit for this new leadership position.”