SYRACUSE, IN – POLYWOOD has elevated Jessica Salisbury to the role of vice president of Specialty Retail. Since joining POLYWOOD in 2024, Salisbury has helped strengthen relationships with retailers across North America while bringing a partner-first perspective that continues to shape the company’s growth strategy.

Before joining the team, Salisbury built and led an award-winning independent retail business as CEO and Creative Director of Village Green Home and Garden in Rockford, Illinois. Having operated this business herself, Salisbury understands firsthand the opportunities and challenges specialty retailers face. This foundational experience brought a perspective that continues to shape how POLYWOOD partners with dealers across North America.

“Having spent much of my career on the retail side of the business, I’ve seen firsthand the passion, dedication, and hard work it takes to build a successful retail business,” said Salisbury. “I’m excited to bring that same passion to POLYWOOD alongside our incredible sales team as we continue partnering with our retailers, listening to their needs, and working together to drive growth and long-term success.”

Salisbury has played a vital role in shaping POLYWOOD’s retail strategy during her tenure and advancing relationships with leading distributors. Leveraging her deep roots in the casual furnishings industry, she steps into her new executive role leading the specialty retail division with a focus on driving strategic growth, strengthening retail partnerships, and elevating the company’s North American brand presence.

“Jessica is an exceptional leader who understands that scaling a business requires an equal
focus on innovation and people,” said Brady Maller, Chief Executive Officer of POLYWOOD. “She has earned the trust and respect of our retail partners because she understands their business. Having been in their shoes, she brings a unique perspective that helps us build stronger partnerships and deliver solutions that support their long-term success.”

POLYWOOD views independent specialty retailers as a cornerstone of its long-term growth strategy. Under Salisbury’s leadership, the company will continue investing in dealer programs, merchandising, marketing support, product innovation, and partnerships that help vendors differentiate themselves and grow their businesses. The brand is committed to ensuring these partners are well-positioned to meet the demands of the evolving furnishing market, while elevating the partner experience at every touchpoint.

Salisbury has built her career on understanding retailers, listening to their needs, and finding ways to help them succeed. Her promotion reflects POLYWOOD’s continued commitment to strengthening those relationships and investing in the future of the independent dealer network.

www.polywood.com