Bull Outdoor Products Names New VP of Sales
On July 20, 2026, In Industry News by Greg Thompson
ATHENS, TN - Bull Outdoor Products has appointed Gabe Rosamano as vice president of Sales. Rosamano joined the company on June 29, 2026, and is currently in a structured six-month transition alongside outgoing Vice President of Sales and Marketing Frank Mello, who is retiring after a distinguished career with Bull.
Rosamano brings more than 19 years of experience from POOLCORP, one of the world’s largest wholesale distributors of swimming pool and outdoor products. During his tenure, he held a series of progressively senior roles including senior national sales manager for the FX / Ecommerce Division, senior product manager, national product manager for Grills & Outdoor Kitchens, sales center manager, and sales business development. His extensive background in outdoor living products, dealer and distributor relationships, and national sales strategy positions him well to lead Bull’s continued growth.
“Gabe’s depth of experience in outdoor living and his track record of building strong sales teams and customer partnerships make him exactly the right leader for this role,” said Mark Nureddine, CEO of Bull Outdoor Products. “We are also immensely proud of what Frank Mello has built over the years. His
leadership shaped our sales culture and the enduring relationships we hold with our partners and customers. We wish him every happiness in retirement.”
The leadership transition reflects Bull’s proactive approach to succession planning. Mello’s retirement marks the close of an 18-year, impactful chapter in the company’s history. Under his leadership, Bull expanded its dealer and distributor network and deepened relationships across the outdoor kitchen and
grilling industry.
“Bull Outdoor Products has an exceptional reputation for craftsmanship, innovation, and customer relationships, and I’m honored to join a team that takes those values so seriously,” said Rosamano. “I look forward to working alongside the Bull team to strengthen our dealer and distributor partnerships and drive sustainable growth across our channels.”
Wade Fortin will continue to lead the company’s marketing operations.
