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Newly Minted DK FURNITURE BRANDS Takes Shape

Newly Minted DK FURNITURE BRANDS Takes Shape

LUNEBURG, ZURICH - The owners of DEDON and GLOSTER furniture brands have partnered to form DK FURNITURE BRANDS Holding AG, with headquarters in Zürich, Switzerland.

Under DK FURNITURE BRANDS Holding AG, the German DEDON GmbH and the Swiss GLOSTER Furniture Holding AG, as they are already established, will continue to support their respective markets and remain unchanged in their design, sales and management structures. 
 
“The Spirit, the creativity and innovative power of DEDON and GLOSTER combined with the sustainability, solidarity and business experience of the DIETHELM KELLER Group will bring these brands to a whole new level,” says Angelo van Tol, CEO of DIETHELM KELLER Investments AG and Chairman of GLOSTER.
 
“I’ m very excited to begin this new journey ”, says DEDON founder Bobby Dekeyser. “We will carry on building a new vision of Outdoor Living, together.“

Angelo and Bobby have known each other since 1991, when they met each other at the Frankfurt Furniture Expo. After 22 years, their paths crossed once more at the Milan Furniture Expo in 2013. It was intended to be just a short meeting however they ended up talking long into the night, about their visions for outdoor living in the future.

From this chance encounter, a friendship grew, and their ideas were developed even further: to build a Worldwide leader in the Premium Outdoor Furniture sector. “Often in life we talk about those first few moments when we form an impression of someone. This was strongly confirmed in this instance.” says Dekeyser. 
 
Bobby, a former Goalie for FC Bayern Munich, founded DEDON in 1990. DEDON invented a durable and environmentally friendly fiber, hand-woven by the best artisans in the world in the Philippines and revolutionized the Garden Furniture industry worldwide—from London to Tokyo.

Designs such as Orbit, Nestrest or Leaf are already considered design classics. Today DEDON is a global brand, with presence in 85 countries. DEDON owns its own fiber production facilities at the headquarters in Lüneburg and Furniture manufacturing on Cebu, Philippines with 1800 craftsmen. 
 
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