Pelican Reef Wicker and its Panama Jack Outdoor brand, have established a west coast warehouse and distribution center. The facility will warehouse and ship best-selling Panama Jack Outdoor collections, the company said. It will primarily ship to west coast customers, while the company’s 110,000-sq.-ft. warehouse and distribution center in Miami Lakes, FL will ship to those on the east coast.

“The demand for Panama Jack Outdoor from new and existing west coast dealers has been incredible, but our smaller dealers can’t buy the mixed containers, so the need for a quick ship west coast warehouse was essential for them to grow with us.” President Allen Calzadilla said in a statement, adding that customers can still mix collections and try a 20ft or 40ft direct container. Inventory will be in California just in time for season. 

“The west coast warehouse will use the latest technology with bar code scans and instant print packing lists/invoices for quick delivery,” Calzadilla said. “The California distribution center will also have a 2,000-square-foot showroom displaying our best-selling Panama Jack products and serve as a venue to introduce sneak peeks to new and existing dealers.”

All of the company’s customer service, operations, accounting and our in house cushion department with the ability to offer fabric options for both indoor and outdoor sets will remain based out of our Florida headquarters. Pelican Reef Wicker is a manufacturer and distributor of quality, indoor wicker and rattan with a focus on outdoor woven furniture branded Panama Jack Outdoor. For high-volume dealers, Pelican Reef offers an overseas warehouse program for its quick-ship direct container program that allows customers to receive merchandise quickly in season as well as have the ability to customize orders with items not available in the domestic warehouse program. 

Pelican Reef will be exhibiting at this month’s Las Vegas World Market center January 28 - February 1, 2013. Visit us in Building C4-0901 as we will be introducing a variety of new indoor and outdoor furniture collections.