shade manufacturer Woodline (Jeffreys Bay, south Africa) has appointed a team to serve and develop the North American market for the 2017–18 season. Inventory will be available in the united states for fast delivery, and the company will introduce its products at Casual Market Chicago in september. Woodline is the principal supplier of umbrellas to the African market and has been manufacturing shade systems for 27 years, with many european and international customers.

Industry veteran Kathleen Poppe Ferry has joined the company as sales manager and joins Anita ueckermann, who is Woodline’s new American–markets business manager. Ferry, based in New Jersey, has two decades of experience in sales-management positions (with Gloster, Barlow tyrie, and emu) and in sales representation with tropitone. ueckermann, who has worked in europe and Africa in management and marketing roles, is based in Jeffreys Bay, where Woodline has its large manufacturing plant.

Woodline was founded by Fritz Walter, Ceo and owner, who oversees production (and all other company operations) at Woodline’s new Jeffreys Bay factory. Charles Vernon, retired Gloster Ceo, is assisting Woodline with its development. Woodline’s products are in the middle to upper market sectors, and the company is known for its excellent quality and comprehensive range. It uses eucalyptus wood, aluminum, and stainless steel for structures, and sunbrella® acrylics and polyester fabrics for canopies.