Woodard Furniture Names The Media Matters as Public Relations Agency of Record
On May 16, 2014, In Industry News by Greg Thompson
COPPELL, TX – Woodard Furniture, manufacturer of quality wrought iron, aluminum, and all season wicker outdoor furniture and accessories, has selected home furnishings specialists The Media Matters Inc, as its public relations agency of record.
The Media Matters will develop and implement a comprehensive public relations and communications strategy that bolsters Woodard’s short-and long-term marketing initiatives. Woodard chose the Lexington, NC-based firm because of its balanced offerings in both traditional and new media and its respected relationships with consumer-facing media.
Headquartered in Coppell, Tex, Woodard was founded in 1866 and is the oldest wrought iron company operating in the U.S. Their broad line of casual outdoor furniture incorporates hand-wrought iron, cast aluminum, tubular aluminum and all-season wicker frames complemented with an extensive selection of finishes and fabrics, providing customers with a diverse range of styles.
“One of our strategic goals at Woodard is to increase our visibility and positioning with consumers,” stated Bill Herren, creative director. “Consumer acceptance is a conclusive retail support mechanism, and we believe our partnership with The Media Matters will assist in that endeavor. Their expertise in all facets of marketing communications with special emphasis in brand strategy and public relations will be very beneficial to us as we continue to build awareness and grow as an industry leader.”
“Woodard is a gem—they have a clear vision of where they want to go, they are committed to using the best tools and tactics to get there, and their products are beautifully crafted and executed,” said Kathy D. Wall, president and ringleader of The Media Matters. “We have an array of novel and proven methods to bring their collections to an eager consumer audience.”
