Veranda Classics TerraFab™ Rewrites the Definition of Eco-Friendly Outdoor Products
On July 15, 2015, In Industry News by Greg Thompson
EAST HANOVER, NJ - Savvy retailers at July Preview Market were all in search of remarkable and marketable products to attract consumers to spring 2016 showrooms. Those who found their way to Veranda Classics by Foremost discovered TerraFab™, and, as Danny Jelley, senior vice president of Product Development, stated: “Customers’ first reactions to the product are exactly the same as my own first impression … ‘It looks real, this cannot be fake!’”
Veranda Classics TerraFab™ precisely imitates the surface textures of wood, stone, concrete, leather, woven wicker, metal (including cast aluminum) and almost any other surface texture that can be form-molded and reproduced.
Simply explained, TerraFab™ is completely waterproof and durable beyond expectations due to its proprietary formula of naturally occurring inorganic mineral compounds, which are mixed with brine and layered with fiberglass for strength. The material is then processed and cold-pressed on sheets of fiberglass in a machine to make the panels.
Jelley continued: “TerraFab™ is the most exciting new material in my 30 years of experience. TerraFab™ allows our design team virtually endless possibilities of recreating both natural and manmade elements to incorporate into desirable, almost maintenance-free, outdoor collections. Our TerraFab™ fire pits and table tops have aluminum substrates which are fully encapsulated in the TerraFab™ compound for maximum quality and strength.”
When asked about the overall reaction to TerraFab™ at July market, Neil Streitfeld, sales manager, boasted: “Without fail, retailers reached out to touch the TerraFab™ pieces which appear astonishingly real, especially the faux wood table tops and firepits. But the price points for this amazing technology is what is going to put us in showrooms across the country in 2016.”
TerraFab™ is fire, water, and chemical resistant. It is only a fraction of the weight of the element it imitates. TerraFab™ is environmentally safe and causes no impact upon disposal.
“Our challenge is always to engage the customer with the unexpected and TerraFab™ will certainly be incorporated into many Veranda Classics designs going forward…there are no limits or boundaries…and we like that a lot,” summarized Jelley.
For more information, contact Neil Streitfeld, sales manager, at 561-704-1964, visit Veranda Classics new Merchandise Mart Showroom #1650 at September Casual Market.
