EAST HANOVER, NJ - Veranda Classics by Foremost has launched www.VerandaClassics.com to emphasize the capabilities of its specialty retail brand and introduce the details of its aggressive 2015 initiative. The website was designed to provide quick and complete information to Veranda Classics’ client base and easy access for retailers looking for a new source of high-end outdoor furniture. 

Foremost Executive Vice President Tim Anderson, explains, “We wanted to tie the launch of the new website to our plan to dramatically expand our product offerings and our support capabilities for 2015. Our new American Design Team is pushing the bar with eight complete new introductions at July Casual PreMarket.”

Danny Jelley, senior vice president of Product Design and Development (Outdoor Division), said, “The powerhouse retailers that we are now positioned to serve are both brick and mortar stores, as well as stores 100% dedicated to online customers.  Our products, policies and materials are all designed to work in tangent with the dynamic of the Internet to enhance their brand awareness and increase sales. Deanne & Wayne & co., the Marketing Agency for Veranda Classics, will be responsible for growing the website and designing both traditional and digital materials for our retailers.”

To kick off the new site, Veranda Classics will give away a 4-day Royal Caribbean Cruise Gift Certificate that can be redeemed for a variety of trips and is valued at $2,500. Registration and complete details can be found at www.VerandaClassics.com. 

Specialty retailers will also be connected to a rep within 48 hours of their online inquiry to make an immediate appointment or schedule one for the July Casual Pre-Market at the dedicated off-site showroom, a quick 5-minute walk from the Merchandise Mart. For those retailers looking to stay in touch to learn more about what’s coming in 2015, the site has an e-Blast sign-up. News about new products and offers will go out first to the online list of qualified retailers.

Jelley elaborates, “We are not content with business as usual at Veranda Classics. In fact, with the strength of extensive, worldwide Foremost resources plus our new focus on design plus digital formats, we expect to become a major player in the Outdoor Industry among both Indoor and Outdoor Furniture Retailers. The ultimate goal is to build lasting Strategic Relationships with dealers who are aggressive but appreciate a dedicated team approach for maximum impact at every level.”

Veranda Classics, the Specialty Retail brand, is just one of four luxury brands that make up the Outdoor Division of Foremost. Foremost’s worldwide resources and 25 years of hands-on solutions make it possible for Veranda Classics to meet the needs of any specialty retailer.

www.verandaclassics.com
e-mail Neil Streitfeld at NStreitfeld@foremostgroups.com