The recently redesigned website for TUUCI is receiving accolades from its customers and the advertising profession alike, recently garnering a gold ADDY®award in a competition sponsored by the American Advertising Federation. Integrating inspirational photography, action videos, and highly detailed technical product specifications, TUUCI has created an Internet destination that conveys the company’s passion for an active lifestyle on and near the water—made even better by shade structures that are as beautiful as they are durable and easy to use.

Dougan Clarke, TUUCI’s founder and CEO, says, “One of the many things that makes TUUCI different is our connection with the ocean and an active life full of excitement on the water. We wanted our website visitors to share in our marine-inspired culture through content that offers a look behind the scenes at what makes TUUCI tick.”

The new website was a collaboration between marketing-communications company Wray Ward (Charlotte, North Carolina) and the talented TUUCI team led by Clarke (which provided the overall vision, photography, and graphic design). Wray Ward recently entered the site in the Charlotte ADDY awards competition, garnering a gold award in the Internet category from among hundreds of entries from Charlotte’s regional advertising community.

Visitors to the new TUUCI website are treated to a library of videos encompassing the TUUCI Journey, ranging from participation in international trade shows and product development to water sports at the HIHO competition in the Bahamas and behind-the-scenes photo shoots. TUUCI products are illustrated throughout with stunning photography of beautiful venues at international resorts (along with crystal-clear technical details on the full range of TUUCI products). To view the award-winning website, visit www.tuuci.com.