Shade industry leader TUUCI introduces a fresh online presence this month with the launch of its newly designed website www.tuuci.com.  Created to showcase TUUCI’s cutting edge designs in parasols, pavilions, lounges and shade sculptures, the new website features an easy and elegant interactive format splashed with stunning photography.

“We want visitors to our website to see how TUUCI’s unique shade systems can enhance the look, feel and comfort of any outdoor environment, so we photographed our products in some incredibly beautiful locations,” said TUUCI Industrial Designer, Founder and CEO Dougan Clarke. “Whether you’re looking to add shade by a pool, near the ocean, outside your business or on a boat, these new visuals really capture the imagination and show what’s possible with our designs.”

The website is being launched in conjunction with TUUCI’s new product catalog, which includes the company’s entire 2012 collection of beautifully engineered and functionally superior shade structures, including new products like the Plantation MAX F-1, the Ocean Master MAX F-1, the Bay Master Cantilever and the Vineyard Cantilever.

The website also features interesting extras like videos, behind-the-scenes photos and the TUUCI blog, all seamlessly integrated to draw visitors into the site and the catalog.

“We love sharing the artistic vision and high quality of workmanship that go into our products, but we’re also passionate about caring for the environment and our community,” said Clarke.  “Our new website reflects our values by incorporating all of that.  It tells our story in a comprehensive way that we hope will help us reach an even wider audience.”

The new TUUCI website is live and online at www.tuuci.com.  You can also see and experience TUUCI’s innovative shade structures in person at several upcoming trade shows, including Boutique Design NY November 11-12 in New York City and IAAPA in Orlando, FL November 13-16.