THE TROPITONE® FURNITURE COMPANY INC., an outdoor furniture manufacturer, recently launched redesigned websites for its Tropitone and Tropitone Valora™ brands.Both contract and residential versions of the websites now boast clean, modern designs, yet are still great sources of product information.

Working with longtime partner Schraff, Tropitone has updated the websites in response to design trends and demand for certain functions. Demetrius Linebarger, senior market- ing manager, says, “End users utilize digital methods to make their purchase decisions, and our objective is to provide a comprehensive, efficient resource for them.” The Tropitone and Tropitone Valora websites respond to the user’s screen size and offer multiple naviga- tional points. Additional features of the Tropitone website include a blog, instructions on how to render furniture pieces on a product page, and a virtual showroom.

The Tropitone blog promotes an outdoor lifestyle and features short articles on patio design and how to care for outdoor furniture. The virtual showroom is a digital display of Tropitone’s Chicago showroom; viewers are transported to the sales floor. Visitors can view items from different angles and reveal additional product information by selecting the item.

This launch marks the beginning of a mobile-friendly website. Tanya Stevens, vice president of marketing and service operations for Tropitone, says, “Our improved websites are designed to meet the demand for a mobile-friendly, easy-to-use digital tool.” To see the new designs and virtual showroom, visit www.tropitone.com and www.tropitone.com/valora.