Treasure Garden has introduced an innovative display unit designed to increase sales of its recently introduced line of outdoor rugs. The rug tower display requires a minimum of floor space and is equipped with wheels for mobility, making high product exposure possible, indoors or outdoors. Incorporating a slender verticaltion, the display can accommodate up to six rugs.

Jeff B. Dorough, vice president of Treasure Garden, says, “With 80% of our retail partners adding rugs following the fall markets, the introduction of a display unit was seen as the next step in the overall product line’s marketing. Our retailers are able to roll this innovative rug display anywhere in the store. It can be placed near the register, as well as allowing the retailer to merchandise rugs (by color story) near the appropriate furniture collection.” The display’s minimal size also allows for the use of multiple display units—for accessorizing throughout the sales floor.

The Treasure Garden rug tower display is constructed of black powder coated steel, with five polyurethane wheels and one locking wheel. The unit comes with a one-year warranty. The rugs are held in place vertically with weather-resistant strapping. Each rug comes with a style hangtag that lists product specifications, as well as samples of coordinating umbrella fabrics.

The introduction of the outdoor-rug line by Treasure Garden was part of the award-winning manufacturer’s efforts to deliver complementary outdoor accessories for the shade-product lines. “Outdoor rugs have already produced results for our retailers,” Dorough says. “As add-on items, our rugs have created the potential to double sales, at retail, and this will help retailers enhance that even further.”