Transformative Keynote Lineup Announced for Deck Expo 2025
On September 08, 2025, In Industry News by Greg Thompson
LAS VEGAS – Deck Expo, the premier event for outdoor living professionals, returning to the Las Vegas Convention Center (October 22-24, 2025) announces the lineup of keynote sessions set to elevate the attendee experience through inspiration, education, and empowerment for professionals across the industry. New for 2025, each morning kicks off with a powerful keynote presentation, delivering industry thought leadership that prepares attendees for a day of valuable networking and connections.
Sponsored by the North American Deck and Railing Association (NADRA), Deck Expo brings together thousands of industry professionals from residential and commercial sectors to drive innovation in the market, now valued at over USD 25 billion. Deck Expo provides high-quality content and expert perspectives to builders, contractors and outdoor living professionals.
“Deck builders and outdoor living professionals will gain valuable insights from our new three-daily-keynote format,” shares Megan Magaña, show manager of The International Pool Spa Patio Expo, co-located with Deck Expo. “This expanded lineup gives you more opportunities to learn practical skills and business strategies directly relevant to your work. Each keynote addresses different challenges you face daily, from technical solutions to growth opportunities, that you can implement immediately in your business.”
From economic forecasting and business strategy to personal development and leadership excellence, this year’s keynote speakers represent the pinnacle of expertise and inspiration across the outdoor living and deck industry.
Daily keynote sessions include:
Industry Economic Forecast Panel | Wednesday, October 22, 2025
Scott Hackworth, President of Industry Insights, will present alongside four distinguished executives from the Pool and Spa News (PSN) Top 50 Builders list: Joshua Buzzell of Regal Pool and Design, Ed Gibbs of Gib-San Pool and Landscape Creations, Michael Moore of Morehead Pools and Bruce Mungiguerra of Riverbend Sandler Pools. The session will be moderated by Sabeena Hickman, CAE, President and CEO of the Pool & Hot Tub Alliance (PHTA).
This dynamic session will reveal crucial economic trends impacting the pool, spa and outdoor living market. Attendees will gain valuable intelligence on:
• Current industry-wide trends affecting profitability and sales
• Strategies for addressing workforce challenges
• Approaches to sustained peak performance
• Solutions for today’s biggest business challenges
Interactive audience surveys will provide real-time benchmarking, allowing participants to compare their business performance with industry peers.
Creating Cultures of Excellence with Darren Woodson | Thursday, October 23, 2025
Former NFL champion Darren Woodson brings his winning mindset from the football field to the business arena in this compelling keynote. Drawing parallels between championship teams and successful businesses, Woodson will share transformative insights on embracing change, fostering healthy competition and building organizational excellence that drives results.
“Outdoor living professionals will leave Darren Woodson’s keynote with the tools to improve their company culture and deliver better results for their customers,” says Michael Beaudry, executive vice president of NADRA. “Our members are not only learning to build great outdoor living spaces but also build successful businesses.”
The Power of Grounded Confidence with Heather Whelpley | Friday, October 24, 2025
Presented by Women of Water, powered by PHTA and PoolCorp, this special breakfast keynote features author Heather Whelpley exploring how to break limiting patterns and reclaim authentic confidence. Attendees will leave with renewed purpose and practical strategies for becoming truly unshakable in both professional and personal spheres.
Registration is now open for Deck Expo. To register to attend, please visit www.deckexpo.com. Visitors are encouraged to register by September 3 to take advantage of early bird pricing that offers up to 20% savings. NADRA members can receive additional discounts on passes. For a complete listing of packages and pricing, visit www.deckexpo.com.
