ATLANTA - The Big Green Egg Company has added and expanded staff positions as it looks ahead to 2022 and plans for the continued growth of Big Green Egg as a purpose-driven company.

Jon Bogle has joined the company in the role of senior marketing manager. In this role, Jon will manage the company’s marketing and creative services teams. He will be responsible for providing strategic oversight and management of Big Green Egg’s marketing and marketing communications efforts on a company-wide basis, including consumer promotions, digital advertising, social media marketing, public relations and EGGsperiential events across multiple platforms targeting Big Green Egg’s consumers, distributors and dealer network.

Nancy George has joined the company in the role of creative director. Nancy has managed the company’s publishing division, including the company’s LifeStyle Magazine and online publications for over 12 years, and will now provide strategic analysis and guidance of the brand’s visual representation objectives across all relevant platforms.

Jodi Burson, formerly director of Brand Enhancement, has stepped away from managing marketing, advertising and promotions into a new role as director of Purpose-Driven Outreach. According to managing director/CEO Ardy Arani, “At the beginning of this year, Big Green Egg founder Ed Fisher and I announced that going forward the Big Green Egg will operate as a ‘purpose-driven’ company, using company profits to fund and support the objectives and efforts of charitable initiatives focused on children in-need around the world. Jodi is strongly supportive of this initiative, and having a 19 year history with the company and its distributors, she is perfectly positioned to take on the role as the liaison between the charitable foundation and our distributor network, and to help us bring our objectives forward as successfully as possible.

“As a purpose-driven company,” Arani continued, “our focus shifts from just making money to how we use that money. As we look toward the future, we intend that profits from Big Green Eggs sold around the world will support our commitment to helping children in need in the more than 50 countries where our products are sold. In every part of the world, there are children who are living in sobering and terrible situations, and with the resources we have at hand, we will strive to make a positive impact. This is the new future of the Big Green Egg – same company, same great products, same everything – except that now we are working for the benefit of others.”

As part of this effort, the Big Green Egg and Ed Fisher Foundation have donated funds in support of the ‘Save The Children Charity Ukraine Crisis Relief Fund’.

www.BigGreenEgg.com