Sunset West has released the first version of the Sunset West iPad catalog app. The app will allow Sunset West to communicate with both sales representatives and retailers on a consistent basis. The iPad app is a living catalog, complete with the latest styles offered by Sunset West, along with the available inventories from either of Sunset West’s warehouses. The app will refresh itself with the most up-to-date information with each use.

CEO Wes Stewart says, “This is a really great tool for disseminating information to either our reps or retail partners. The user will be presented with our complete product offering and the available inventory from either of our warehouses. Our customer base now has the opportunity to own a catalog that is never out of date, period. By definition, the price list is always current, and on top of that, our retail partners will be up to date on our inventory available to sell—so there will be no guesswork, when working with customers, as to whether a certain frame is available to them or not.”

The benefit is not just for special orders, but can also help in a situation where dealers need immediate inventory to fill a floor slot or two. The app was designed to meet demand with accurate data about supply. The app will augment, not replace, the printed catalogs and tear sheets that Sunset West provides to its dealer base. Another opportunity that Sunset West will provide to its dealers is in the form of a discount/special buy/clearance items tab within the app.