ScanCom International’s CEO, Stig Maasbøl, was announced the winner in the category “Green Solutions” at the 2021 HRH Crown Prince Frederik International Business Awards. ScanCom, which is part of Lars Larsen Group, has become one of the dominating actors in the global market for design, development, and responsible production of outdoor furniture.

The award recognizes a person that has successfully driven and implemented initiatives that contribute to a better environmental effort, through presenting an outstanding effort in promoting sustainable Danish products, services, and values worldwide.

Maasbøl earned the award based on his involvement in driving projects of sustainability and ethical manufacturing and consumption. Specifically, ScanCom’s recycled plastic initiative, which focuses on the design and manufacture of high-quality outdoor furniture (made from recycled marine plastic and recycled post-consumer plastic) has led to the trademarked lines Dura- Ocean and DuraLand, which are made from ethically sourced materials.

Working in accordance with the principles and direction Maasbøl implemented several years ago, ScanCom sources post-industrial and post-consumer plastic waste. With three uniquely developed formulas, the plastic is then turned into beautiful furniture. This prevents the plastic from polluting the world’s oceans and landfills.

“It almost goes without saying, how pleased I am with being the recipient of this award. The recognition of His Royal Highness and the Danish Export Association for the efforts we at ScanCom are making, in accordance with our motto and principle of ‘Doing Business the Right Way,’ just strengthens my deep founded belief that you can be both responsible and ethical when manufacturing at scale,” Maasbøl says. “But I don’t like saying ‘I did’ or ‘me’ in relation to the work we do, as it is always a team effort. I consider myself a recipient of this prestigious award on behalf of the many colleagues and partners that have played a part in bringing our sustainable initiatives to life.”

HRH Crown Prince Frederik International Business Awards are aimed at spotlighting Danish companies that work responsibly and outstandingly to promote and deliver sustainable products, services, and values worldwide.