Soundcast, manufacturer of premium, weather-resistant portable audio products, has named Charity Hardwick vice president of sales and marketing. In 2015, Soundcast recruited Hardwick as director of sales and marketing. She brings more than 16 years’ experience in sales/marketing management to the position.

Oscar A. Ciornei, president and CEO, says, “Charity’s tremendous energy, strong consumer- electronics background, and eye for innovation have been invaluable assets for Soundcast’s continued success and growth as a brand. She has a real understanding of product development and manufacturing . . . and I knew she’d be a great addition to the Soundcast team.”

Since joining the executive team, Hardwick has delivered on the company’s goals of realigning both the go-to-market strategy and branding of the company. Through deep market analysis, the company has reached consumer- level understanding that has set the foundation of the company’s current and future development initiatives.

Hardwick will oversee the release of five new speakers in 2017. They were designed as a direct response to feedback garnered from in-depth consumer- behavior studies of Soundcast’s customers commissioned by Hardwick. DTS Play-Fi®capabilities will be also be a standard feature for forthcoming products.