Director of Training Soundcast Systems, developer and manufacturer of high-performance wireless music systems, appointed Jesse Coyer as national director of training, as part of its strategy for accelerating growth. Coyer started his consumer-electronics career in sales, at Ultimate Electronics, in the 1990s. He advanced to store management and was promoted to general manager in 2004.

In 2005, Coyer joined Magnolia Home Theater as a supervisor, and he later advanced to in-home sales with the company’s Geek Squad entity. He helped develop its scalable field-selling and training program. In 2009, he was promoted to the Best Buy corporate leadership team, where he was responsible for Magnolia Home Theater sales, training, and operations strategy, working hand in hand with district and territory field teams for the $500 million chain.

During his tenure of more than seven years at Best Buy/Magnolia Home Theater, Coyer helped create several groundbreaking sales tools and led an innovative training strategy that greatly improved the customer experience (and success). Coyer will be traveling with Soundcast’s regional sales managers to visit channel partners and will be reaching out (by phone) to key dealers and distributors to learn about their businesses, unique training needs, sales staffs, and corporate cultures