SimpliFire Debuts New Allusion Edge
On October 03, 2025, In Industry News by Greg Thompson
LAKEVILLE, MN - SimpliFire®, a Hearth and Home Technologies® brand that makes electric fireplaces, recently introduced the Allusion Edge—a linear, electric fireplace that takes style to new lengths. Available in 50-, 60-, 78- and 100-inch widths, the Allusion Edge makes any space feel like home with lifelike digital flames that flicker and crackle over glowing logs and embers. A sleek profile and subtle heat vents keep the focus on the fire, while multiple installation options make it easy to integrate beautifully.
Homeowners love the four stunning flame effects created with digital technology, the cozy, glowing logs, and the genuine fire sound effects. It’s all the ambiance of an authentic fire experience, with the convenience and simplicity of electric.
For consumers concerned about environmental impact, SimpliFire electric fireplaces deliver nearly 100% efficient heat generation, low emissions and can operate with or without heat, allowing homeowners to provide ambiance to their spaces any time of year.
Builders and designers will appreciate how easy it is to specify and install. The slide-in design, 6-inch depth and optional non-structural finishing kit make it a simple way to add charm and value to nearly any space, before or after construction’s finishing touches.
“We created the Allusion Edge to include homeowners’ favorite fire elements — stunning digital flames featuring sparks and smoke, authentic crackling fire sounds, and glowing timber logs,” says Stacy Pfaff, Hearth and Home Technologies product portfolio manager. “It was truly designed to offer a beautiful focal point that brings people together.”
