LAS VEGAS - SimpliFire™, a provider of premium electric fireplaces, announced significant additions to its product line this week at the recently concluded International Builders’ Show.

Attendees at the Las Vegas-based show saw the company’s new electric fireplaces in styles that differentiate every room for every occasion, including chic contemporary wall-hung fireplaces, traditional built-in fireplaces, and rich wood cabinet fireplaces. SimpliFire has enhanced all models with new technologies that provide a more realistic flame experience and intensity controls, making it possible for homeowners to set flame brightness to their level of preference.

“Electric fireplaces are gaining popularity with homeowners for the instant ambiance they create, and because they are so easy to install and virtually maintenance free,” said Bob Ballard, senior vice president of Marketing at Hearth & Home Technologies. “We are excited to broaden the scope of the SimpliFire brand by bringing a wider selection of styles with new technologies to homeowners, builders and remodelers.”

Spaces are easily transformed with SimpliFire electric fireplaces. There’s a model for every style preference, installation is a snap, and they can be placed literally anywhere in a home. Homeowners also appreciate the low cost of operation and the fact there’s no maintenance involved.

Included in the SimpliFire lineup is a series of dramatic linear wall-hung electric fireplaces. They are urban chic contemporary with stylized lighting and clean glass fronts. Homeowners can choose from models with multiple flame colors and up to 14 brilliant colors for LED firebox backlighting, as well as perimeter lighting options. They are available in 36-inch, 58-inch, 70-inch, and 94-inch sizes.

For a more traditional flush-to-the-wall hearth experience, SimpliFire offers built-in electric fireplaces. Installation is simple since no venting is required and homeowners can customize the fireplaces with mantles and surrounds to perfectly complement home décor. SimpliFire built-ins feature detailed masonry-style interiors, textured log sets, glowing embers, and LED accent lighting.

Also offered are cabinet electric fireplaces that make adding a fireplace as easy as adding a piece of furniture to a room. Homeowners can simply plug the fireplaces in and within minutes enjoy the fire. Cabinet models come in various sizes and rich finishes, including oak, cherry, espresso and painted white.

Available now, wall-hung fireplaces start at $579, built-in fireplaces start at $649, and cabinet fireplaces start at $549. Attendees at the International Builder Show were particularly enthusiastic about the dramatic new SimpliFire 94-inch linear wall-hung electric fireplace.

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