BALDWIN PARK, CA – Shademaker recently introduced the new Atlas center post umbrella for the 2023 season. The Atlas embodies design presence and a new addition to coincide with the redesign launch for the Shademaker collection. With a similar profile to the larger Astral, the Atlas equally impresses with its telescoping mast design.

“The new Atlas umbrella is ideal for high-end residential applications as well as resorts and restaurants where telescoping functionality is desired,” said Benjamin Ma, vice president.  “This umbrella not only makes a statement, but it is a popular style for shade coverage over dining or lounging areas. It is a welcome addition as we redefine the next generation of the Shademaker collection, and we look forward to highlighting the Atlas at the upcoming markets.”

The telescoping mast umbrella design allows for unobstructed closure over tables and chairs with a few effortless rotations of the removable crank handle. High-performance aluminum hub and fittings are featured on the Atlas along with a powder coated finish for greater durability and resistance to corrosion.  The Atlas umbrella is available in four color options including Silver Shadow, Shadow Graphite, Architectural Bronze, and Arctic White.

The Atlas is part of the recent introduction of the fully modern and elevated redesign of the Shademaker brand for 2023.  The collection will be on display during the upcoming hospitality markets including the November 2022 BDNY in NYC (Booth #129), CMAA in Orlando in February of 2023 (Booth #239), as well as in May of 2023 at the HD Expo in Las Vegas (Booth #4707). 

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