Ilse Beterams is the new vice president of Serge Ferrari North America. Beginning Sept 1, 2019, Beterams will oversee all aspects of Serge Ferrari operations in the United States and Canada, including sales, finance, marketing, shipping and inventory management. She replaces Jules Duguay who left the company end of June.

Ilse Beterams has worked with Serge Ferrari for more than 25 years. From July, 2015 to April, 2018, she served as general manager of Serge Ferrari North America where she led the division’s strategic restructuring and a 17% growth in sales. Prior to this role, Ilse served as Sales Manager for Northern Europe, managing sales teams in Belgium, Holland, Luxemburg, Scandinavia and the United Kingdom. Ilse Beterams will report to Francois Géradin, recently appointed vice president of Sales Europe and the Americas.

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