Graz, Austria- Global performance fabric manufacturer Sattler AG takes another step toward the future. After recently announcing the restructuring of its two US based subsidiaries, Sattler North America Corp and Outdura Corp into Sattler Corp, Sattler AG will formally unveil a new logo for the Outdura® brand.

In line with the company’s vision to further grow the brand, the Outdura logo has been refined and updated to reflect a modernized version of the previous logo and ascetically brings the two together. “We value and appreciate the virtues the Outdura logo represents – durability, longevity and high quality – and wanted to sustain them,” Manfred Heissenberger, Executive Director and CEO, Sattler Corp. explains. “We kept the sun as a well established key element but gave it a light, abstract twist and combined it with a simple yet elegant font in different shades of silver and grey. The yellow/orange implies future and progress whereas the metallic spectrum represents aluminum and chrome which is commonly used in outdoor furniture and marine fabric applications.” The result is an eye-catching, sophisticated and modern logo that embodies everything Outdura stands for and appeals with stylish simplicity.

The new Outdura logo also corresponds with the Sattler AG branding and other trademarks under the family brand and was designed by the Sattler marketing group. “Outdura is an essential part of our company and it was important for us to visualize this. A consistent brand image and appearance is not only crucial for the strength of the company itself, but reflects back to every single member of it,” Manfred Heissenberger points The new logo will make its first public appearance at the IFAI Expo in Boston (Booth 846 and 747) on November 7th and will be gradually implemented in all advertising and communication efforts thereafter.