Sarah Keelen Named Director of Design at Bella-Dura® Residential
On July 13, 2015, In Industry News by Greg Thompson
NEW YORK - After a decade at Wearbest Sil-Tex Mills, Sarah Keelen has been promoted to director of Design at Bella-Dura® Residential, effective immediately.
As director, Sarah will lead the design team in all efforts pertaining to Bella-Dura residential clients, while continuing to work on open and custom collections. In this role, she will be responsible for advancing the quality and growth of Bella-Dura® residential product-for both indoors and out.
“In her ten years with Wearbest, Sarah has proven to be a great designer, team player and all-around asset,” stated Ari Gasner, president of Wearbest Sil-Tex Mills, parent company to Bella-Dura. “Over the past several years she has been deeply involved with the Bella-Dura brand, helping establish its design and in turn, win new customers. We are thrilled to elevate her to this position that will enable her to grow in a managerial role in addition to further nourish her design skills.”
“What is most exciting to me about becoming director is that I’ve grown along with Bella-Dura,” Keelen said. “I’ve been passionate about the product since its inception. Bella-Dura is truly a combination of textile science and creativity. I’ve had the privilege to not only watch it evolve at a steady rate, but contribute to that as well.
“We have a very talented and inspiring team that has helped advance the product in a way that is undeniable,” she continued. “With them, as well as the support of management, I look forward to leading Bella-Dura into its next phase.”
