R.H. Peterson Co. a leading manufacturer of premium gas logs, grills and outdoor fire features, launches a new expanded website for Fire Magic grills, www.firemagicgrills.com.

The new site targets all audience members from consumers to design professionals to distributors and dealers and highlights the new “Built with Passion, Owned with Pride” Fire Magic positioning that draws on the brand’s storied 75 year heritage and values in the manufacturing of every Fire Magic

• Specially created “feature” sections that bring the Fire Magic story to life

• New search functionality that allows users to easily find the Fire Magic

• Social media platform integration that allows visitors to follow Fire Magic on social networks such as Facebook, Twitter and Pinterest and share

• Ready access to catalogs and manuals for both consumers and

• Tablet and smartphone compatibility so that visitors can experience Fire

The site will be regularly updated and enhanced with fresh content, promotions and much more. Visit www.firemagicgrills.com for more information.