New director of Outdoor Victoria Echols brings more than 20 years of experience to Revolution Fabric’s fastest growing textile division. Echols has a vast outdoor knowledge of marketing, sales, design, and engineering. She started her career as a buyer at Tropitone, where she held the position for nine years. She would later move on to Trivantage, where she sold awning and marine fabricators, architects, interior designers, furniture manufacturers, digital printers and upholstery shops.
“The textile and furniture business in general is a small knit, family business,” says Anderson Gibbons, chief marketing officer. “After making calls to some of our outdoor furniture partners, Victoria’s name quickly rose to the top of the interview list. After the first interview, we knew she was the right person for the job.”
At Sattler, Echols managed the west coast territory of outdoor and indoor fabrics sales. STI/Revolution began the search for a new director of Outdoor when its outdoor product category became more than 15% of its yearly sales.
“As the textile world continues to change, I couldn’t be in a better place to help serve my contacts and customers,” said Echols. “From 100% PFAS free fabrics, domestic supply chain, and U.S. designers, this amazing opportunity couldn’t have been a better fit.”
Echols will assist in the merchandising of Revolution Fabrics future outdoor line as well as covering national key accounts for Revolution Fabric. Revolution Fabrics has privately labeled outdoor fabrics for a small list of large furniture retailers for over 10 years. Echols will supercharge Revolution’s continued outdoor growth.