Pride Family Brands (Fort Lauderdale, Florida), 2011 and 2012 winner of a Manufacturer Leadership Award from the International Casual Furnishings Association in the castmetal category, launched a cosponsored consumer-advertising campaign this spring. This marketing program is being undertaken in an effort to promote the Castelle brand and to assist retail partners in regional promotion in the consumer marketplace. Pride Family Brands is using Luxe Interiors + Design Magazine™for the initial launch of the program.

Steve Lowsky, president, says, “Pride Family Brands has long placed considerable emphasis on the design, production, and marketing of our luxury products, as evidenced by our numerous awards and our recognition. Future efforts within our marketing paradigm include additional brand promotion on the corporate level, as well as in conjunction with our retailers.” Over the past year, Pride Family Brands also has launched retailerfocused marketing tools to engage consumers throughout the productselection and sales processes. This included a high-level upgrade to the Pride Family Brands website (www.pridefamilybrands.com) to allow better interaction between consumers and retailers.

The campaign, which runs in the spring and summer issues, will feature a series of full-page ads running regionally in the high-end shelter publication Luxe Interiors + Design Magazine. Targeted markets include Southern Florida; Arizona; Houston, Texas; Dallas, Texas; New York; New Jersey; and Connecticut. The campaign will feature the Castelle brand, with cooperative participation from retailers in the selected markets. The campaign, entitled Luxury Outdoor Living, will focus on the luxury products of Pride Family Brands and will provide full location and contact information for each participating retailer. The program is open to all qualifying Castelle specialty retailers.

“We are committed to promoting our Luxury Outdoor Living message and Castelle as the premier brand,” Lowsky says. “This campaign gives us the opportunity to enhance these efforts and partner with local retailers to continue this messaging at the consumer level.” Future plans for the program include expansion into additional advertising venues and markets.