The collaboration between Shayla Copas (interior designer), Revolution Performance Fabrics, and POLYWOOD began to take shape after POLYWOOD invited Copas to its factory a few years ago.
“POLYWOOD is such a leader in outdoor design and sustainability,” Copas says. “I fell in love with the product, the company, and their people. After the visit, I was asked to be a brand ambassador. Subsequently, they approached me about a fabric collection. They saw my love for color and pattern as a great addition to their fabric offerings.”
Megan Pierson, senior vice president of business development, says POLYWOOD had a good feeling about the collaboration early-on, and those instincts have proven to be correct. “From the very beginning, we saw the partnership between POLYWOOD and
Shayla Copas as an opportunity to draw upon each other’s strengths and create a unique and durable collection to accessorize our furnishings,” Pierson says.
Pierson and Copas eventually enlisted Revolution Performance Fabrics for the project due to the company’s reputation for sustainability, durability, classic design, and integrity. In keeping with POLYWOOD’s earth-friendly mission, Revolution Performance Fabrics are also free of PFC chemicals and VOCs.
The resulting Shayla Copas Collection is now available to specialty retailers with maximum availability of products in all applications, as well as through point-of-purchase marketing and fabric swatch kits. POLYWOOD will also host specialty retailers with special guest Shayla Copas at Market in September to celebrate the new collection.
“With POLYWOOD’s mission of sustainability, we were able to bring Shayla’s original design concepts to life through our partnership with Revolution and their fabrics’ performance characteristics,” Pierson says.
Seventeen fabrics are included in the Shayla Copas Collection for POLYWOOD. “My collection of textile designs was primarily inspired by nature, color, and entertaining,” Copas says. “I love pattern and am not afraid to use it. I also like a classic feel in my designs. For that reason, I was able to keep this collection classic, yet it has a current vibe.”
The Shayla Copas Fabric Collection will debut in 22-inch decorative pillows and will later be expanded to additional decorative pillows and furnishing cushions. The collection will have a moderate price point but a luxurious look and feel. “We have found the response to be phenomenal,” Copas adds. “Consumers were excited to see more color and pattern added to the POLYWOOD line.”
www.polywood.com
www.revolutionfabrics.com
www.shaylacopas.com