Poly-Wood Inc. has announced the launch of its new outdoor-accessories brand, Ateeva™, and its website (focused on a direct-to-consumer marketing platform). The Ateeva brand from Poly-Wood, manufacturer of outdoor performance furnishings, will initially include replacement cushions for outdoor furniture—as well as pillows in multiple styles, sizes, and fabric selections— and will be available through a newly launched online-commerce site: www.ateevaoutdoor.com. Expansion plans for the brand include building on options in the replacement-cushion category, in addition to introducing additional outdoor accessories and performance products.

Joel Wolfgang, digital marketing manager for Poly-Wood, says, “Initially, the Ateeva brand will include two tiers of replacement cushions, including standard and luxury designs in multiple sizes. The luxury cushions will include designer buttons and a marine-grade foam insert constructed to withstand the elements.”

All Ateeva cushions and pillows are handsewn in the United States and made from genuine Sunbrella®acrylic performance upholstery fabric. Available in eight color options, the fabric is stain repellent and resists fading, mildew, water, and soil. The website features interactive, detailed product and sales information for each piece in the Ateeva collection