Phifer Inc., global manufacturer of energy- saving sun-control fabrics, cutting-edge insect-screen products, drawn-wire products, engineered meshes, and indoor/ outdoor designed furniture fabrics, has successfully launched its updated website, www.phifer.com. Phifer’s newly designed site features a clean, bright, and attractive layout and offers more streamlined navigation.

Paired with the use of socialmedia tools, the website provides all visitors with a more user-friendly, interactive experience. In fall 2013, Phifer launched its presence on both Facebook (www.facebook.com/ phiferincorporated) and YouTube (www.youtube/phiferincorporated) to complement the electronic-media initiative.

A critical component of the new site is the presence of various simplified charts and guides (outlining key features, benefits, and capabilities) that help take the guesswork out of the product-selection process. Enhanced product sections offer visitors a close-up view of fabric swatches, colorways, and designs, in addition to technical specifications.

Mark Edwards, Phifer’s senior executive vice president and chief marketing officer, says, “Phifer.com is designed to be a key resource and information hub, not only for our customers and consumers, but also for designers, specifiers, and suppliers. As these audiences increasingly move to the Internet, via our website or socialmedia platforms, our goal is to provide them with the information they need, as quickly and easily as possible.”