How do you replace the screen on a window or door? What are the latest color and design trends in outdoor-furniture fabric? What are the differences between the various sizes and types of screen spline?

If you’re stumped, leading global textiles manufacturer Phifer Inc. offers a cheat sheet of sorts—with answers to these and many other product-related and how-to questions—via its well-stocked YouTube channel, PhiferTV. Since its launch several years ago, PhiferTV’s library has swollen to include more than 100 videos regarding the company’s sun-control fabrics, insect screening products, engineered meshes and textiles, and indoor/outdoor performance fabrics.

Mark Edwards, senior executive vice president and chief marketing officer, says, “Phifer is known as an innovator, customer service leader, and significant global exporter. We recognize the power of video as an educational tool and view it as an important component in our digital marketing strategy.”

Phifer’s YouTube channel features instructional and informational videos in English and a number of other languages (including Spanish, German, and French) to address the needs of both domestic and international visitors and customers. YouTube is one of several social-media tools that Phifer uses to connect with distributors, dealers, installers, and consumers. Phifer also maintains a presence on Facebook, Twitter, Pinterest, and LinkedIn. To learn more about Phifer products, visit the company’s YouTube channel at www.youtube.com/phifertv or its website at www.phifer.com.