Bella-Dura has been named a Legacy Leader by the Cradle to Cradle Products Innovation Institute. The Legacy Leader Award is given to companies for developing products that meet specific sustainability standards. One of only six brands being honored, Bella-Dura was introduced in 2002, after three years of teaming, testing, and planning with technical and design experts.

Irwin Gasner, president of Wearbest SilTexMills (the parent company of Bella-Dura), says, “We are thrilled and honored to be receiving this award.When we set out to create Bella-Dura, our intention was to develop a high-performance fabric that was highly sustainable, and this award reflects the high level of our success.”

Bella-Dura, as its name implies, is beautiful, durable, and sustainable. Woven with a proprietary fiber that is 100%solution dyed, Bella-Dura has more inherent attributes than any other indoor/outdoor textile in the marketplace today: Its tolerance exceeds 50,000 double rubs, it exhibits more than 1,500 lightfast hours, it has stain and microbial resistance, it is bleach cleanable, and it is recyclable. In fact, Bella-Dura is the only textile on the market with fibers (synthetic or natural) that begin as a byproduct (postindustrial waste) and end as a 100% recyclable material.

Bestowed upon Bella-Dura were both the first-ever 2008 Earth Minded Award from the American Society of InteriorDesigners and a C2C Silver certification from McDonough Braungart Design Chemistry. Each time, Bella-Dura was the first and only environmentally friendly indoor/outdoor textile to earn these awards.