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Pelican Reef Wicker Hires New National Sales Manager

Pelican Reef Wicker Hires New National Sales Manager

Pelican Reef Wicker, a manufacturer and distributor of indoor wicker and rattan furniture (with a focus on outdoor woven furniture branded Panama Jack Outdoor), has appointed Perry Catanese as its national sales manager. Catanese’s experience in the casual industry began on the retail side, in the early 1990s, when he became the sales manager for Spectrum Home Furnishings. During his tenure with Spectrum, he bought, sold, and merchandised the indoor-furniture and patio-furniture lineups for the eight-store chain.

In the early 2000s, Catanese joined Pelican Reef as a regional sales manager. Allen Calzadilla, president of Pelican Reef, says, “Perry’s involvement with the expansion of Pelican Reef and vision to grow it from a Florida company to a nationally known indoor/outdoor-furniture supplier (along with the acquisition of the Panama Jack Outdoor lineup) has been impressive.”

He continues, “He successfully increased the business every year for Pelican Reef, even through the recession. He also successfully helped manage and train a team of sales associates, working in conjunction with the retail sales team and the contract sales team.”

Pelican Reef regularly exhibits at the industry’s premier trade shows, and it recently opened a permanent showroom in the Merchandise Mart, Chicago, Illinois. Calzadilla notes that Catanese has been responsible for the company’s increased participation in pool/spa and casual-furniture shows throughout the United States.