Pelican Reef Wicker and its Panama Jack Outdoor brand have established a West Coast warehouse and distribution center in Los Angeles, California. It will primarily ship to West Coast customers, while the company’s 110,000–square-foot warehouse and distribution center in Miami Lakes, Florida, will ship to those on the East Coast.

Allen Calzadilla, president, says, “The demand for Panama Jack Outdoor from new and existing West Coast dealers has been incredible, but our smaller dealers can’t buy the mixed containers, so a quick-ship West Coast warehouse was essential for them to grow with us.” He adds that customers can still mix collections and try a 20-foot or 40-foot direct container. Inventory will be in California just in time for the season.

“The West Coast warehouse will use the latest technology, with barcode scans and instant-print packing lists/invoices for quick delivery,” Calzadilla says. “The California distribution center will also have a 2,000–square-foot showroom displaying our best-selling Panama Jack products, and it will serve as a venue to introduce sneak peeks to new and existing dealers.”

All of the company’s customer service, operations, and accounting (as well as its in-house cushion department) will remain at the Florida headquarters. For high-volume dealers, Pelican Reef offers an overseas warehouse program for its quick-ship direct-container program; this allows customers to receive merchandise quickly in season, as well as to customize orders with items not available in the domestic warehouse program.