Panama Jack Prepping New Ad Campaign for 2016
On October 07, 2015, In Industry News by Greg Thompson
Panama Jack is launching a major national advertising campaign in 2016 to promote the brand’s casual, relaxed lifestyle at home. Starting in January 2016, the company will convey the brand’s style and energy to more than 100 million consumers via print, television, and in-flight entertainment channels.
The campaign kicks off with a full-page ad in the January issue of travel trend-setter Conde Nast Traveler Magazine and a 30-second spot on the CNN Network. The promotion also takes to the airways, with 30- to 90-second segments appearing on JetBlue, American Airlines and US Airways in-flight programming.
The campaign showcases Panama Jack’s aspirational lifestyle and extensive product offerings, which include indoor and outdoor furniture, upholstered pieces, fabrics, lighting, rugs, mattresses and bedding accessories, in addition to its evergreen core products.
