Playa Hotels & Resorts is publicizing its partnership with leading consumer brand Panama Jack. Acclaimed for evolving the all-inclusive landscape with a separate partnership in 2013, Playa will now—under the Panama Jack brand—pursue the redevelopment of two existing all-inclusive hotels in Mexico: Gran Caribe Resort in Cancun and Gran Porto Resort in Playa del Carmen. The soon-to-be Panama Jack–branded all-inclusive properties will serve as a starting point for a much larger venture between the two growing companies, with additional resorts in Mexico and the Caribbean to follow.

Kevin Froemming, executive vice president and chief marketing officer of Playa, says, “Playa has a proven track record for bringing brands into new sectors, and we are delighted to welcome Panama Jack into the hotel-and-resort sector—and with its strong lifestyle identity and cultural connection with our core audience, Panama Jack is the ideal partner for us. We couldn’t be more pleased about this partnership.”

Kim Manna, CEO of Panama Jack, says, “We’re excited to partner with Playa to launch Panama Jack Resorts. We found the perfect partner in the hospitality industry, with proven performance, tremendous growth, and the expertise we’ve been looking for: This is the natural evolution of our brand, confirming its preeminence in the casual-lifestyle market. Consumers who enjoy our products at home and on the beach will now, as vacationing guests, have the opportunity to experience the brand as a destination where they can create their own adventures and memories with family and friends.”