OW Lee (Ontario, California), manufacturer of high-end outdoor furniture, firepits, and accessories, has launched a new interactive firepitdesign tool on its website. The Fire Pit Builder will help consumers, designers, and dealers visualize any OW Lee firepit in real time. It allows the user to choose one of OW Lee’s 15 firepit styles and apply any top, finish, tile, and fire media available from OW Lee, for a total of over 1,500 different configurations. The tool also allows users to save, print, or download the image with a complete list of selected options, as well as to share it via email and social media.

Leisa Rogers McColllister, marketing manager at OW Lee, says, “The Fire Pit Builder is such a great way to visualize all the different options we have available and to see your custom firepit on screen before you order. I think the Fire Pit Builder will help consumers to feel confident about their choices and drive them to purchase.” The Fire Pit Builder is available at www.owlee.com/fire-pit-builder.aspx. It is also available as a Web frame for authorized OW Lee dealers to use on their own websites.