Ortal Breaks Into Electric Fireplace Market With Holographic Technology
On January 28, 2025, In Industry News by Greg Thompson
COLUMBUS, OH – Ortal has entered the electric fireplace market with Holographic, its first electric collection. Ortal is known for its Cool Wall technology, flame-through-log Wilderness media collection, Power Vent, and Heat Control systems.
Holographic integrates a new proprietary technology from the brand. The cutting-edge feature utilizes dual OLED-screen holographic projection to create lifelike 3D flames, bringing realism to the electric fireplace experience. The new collection will be showcased at the International Builders’ Show (IBS) in Las Vegas from February 25-27, 2025, at booth W3801.
Designed with sustainability at its core, the Holographic series promises a sustainable heating option that maintains superior quality while delivering advancements to a market eager for choice. The eco-forward design produces zero emissions while delivering an energy-efficient heat output of up to 5,120 BTU per hour, making it ideal for eco-conscious living. With a total depth of just 17 ¼ inches, the series also boasts one of the shallowest models on the market, providing great design versatility that enables seamless integration in any space. With Vent-Free installation, this also eliminates the need for gas infrastructure, simplifying the installation process.
“At Ortal, our mission is to push industry boundaries and deliver exceptional products, design and services to dealers, designers and consumers around the world. We are beyond excited to extend our innovations to include a larger variety of fuel sources, particularly for markets with high electrification demand,” said Elizabeth Margles, CEO of Ortal North America. “With this launch, we are proud to maintain our commitment to offering premier, customizable and creative fireplace solutions that meet every customer and regional preference.”
Ortal’s Holographic Electric Fireplace collection is available in 60-inch and 74-inch models, and is easily configurable to front-facing, corner, or three-sided styles. Featuring six flame options which include two traditional styles with three adjustable height and speed settings, each option enhances ambience with realistic log media and optional crackling sound effects. Additionally, users can seamlessly manage the fireplace’s features through the Ortal mobile app, handheld remote, or voice commands via Google Assistant and Alexa, ensuring maximum convenience and modern functionality.
