NorthCape International recently redesigned its corporate website, with a focus on improving the user experience and providing better resources for dealers. “We’ve invested in developing a corporate website that is not just pretty to look at, but is also easy to use, and that provides easy access to the resources that our dealers ask for most frequently,” TomMurray, president, explains.

The new website, found at www.northcapeoutdoors.com, includes these site enhancements: optimized layouts for desktop computers, tablets, and mobile devices; usability and organizational improvements; higher-quality imagery; easier site maintenance; and dealer-locator information. The site has been configured to allow users to access the information that they seek in as few clicks as possible. By streamlining the site map,NorthCape hopes to increase the site’s functionality.

The quality and size of the images appearing on the website (and available toNorthCape dealers) have increased dramatically, compared with the resources available on the previous website. Dealers, especially, will be happy that images of collections and individual pieces are available in high resolution.