WADENA, MN - Homecrest Outdoor Living has tapped Michael Mettendorf as its new vice president of Global Sales, effective immediately. Mettendorf has more than 25 years experience in consumer products sales, now spending almost 10 years in the casual furniture industry.
From 2005-2012, Mettendorf served as GM/VP of Sales and Marketing for New River Casual Furniture, starting and building their North American operations. In addition, he has been in senior sales and marketing leadership roles with Terra Flame Home, Surya, Fox River Mills, Daka Designs and Sara Lee Corp.
Mettendorf brings a strong appreciation for the Homecrest brand; in terms of quality, excellent customer service and “Made in America” outdoor furniture. His leadership style and insights to understanding the casual furniture retail sales floor is coupled with a strong passion to contribute to making Homecrest, its sales representatives, and valued dealers even more successful. He will play a pivotal role in leading the sales team, helping to define market direction, and guiding new innovative furniture collections and continued sales growth in the months ahead.
Mettendorf originally hails from Kaiserslautern, Germany, has lived in many parts of the United States, attended Tennessee Temple University, and now resides with his family in Ooltewah, near Chattanooga, Tennessee.