Murcano Launches In North American Outdoor Furnishings Market
On May 30, 2024, In Industry News by Greg Thompson
DALLAS - American Eco-Living has launched their outdoor furnishings brand—Murcano. On sale with leading retailers beginning in May, Murcano enters the North American casual market this summer with new collections ideal for online and independent store programs.
Products will debut in a new 5,700-square-foot showroom at Casual Market Atlanta, Building 1, Showroom 6C6.
Based in Dongguan, China, with its North American headquarters in Dallas, American Eco-Living brings more than 30 years of outdoor furnishings manufacturing and design experience and a 517,000-square-foot production facility in China.
American Eco-Living has expanded its production capabilities with a facility in Indonesia specializing in teak and woven products, as well as an operation in Vietnam focused on acacia wood and weaving. The company also opened a distribution center in South Carolina, which allows them to cut lead times and better serve their customers with their line of Murcano outdoor products.
“The location in South Carolina is a central hub for freight due to its easy access to multiple major interstates and highways, as well as its robust rail and inland port capacities,” said Jasmina Grbic, director of North America global sourcing, American Eco-Living. “The team in the family-owned distribution center has years of experience servicing both online and brick-and-mortar locations throughout the U.S., understands the importance of on-time deliveries and is easily integrated into the key retailer systems we already have on board.”
Murcano’s line includes a full range of outdoor seating, dining and accent pieces in teak, aluminum, acacia and premium high-density polyethylene (HDPE) with woven, sling and cushioned options. Seating options include the Cassara chat set in solid Grade A teak with plush weather-resistant olefin fabric cushions and rope-weave back, and the eco-friendly Eastlake chat set in premium HDPE with a two-toned gray and hand-brushed teak finish and weather-resistant olefin fabric cushions.
In dining, the Riverdale seven-piece dining set is made of solid teak with 5 mm. diameter rope weave on chair backs and weather-resistant olefin seat cushions, and the Modena three-piece bar set in powder-coated aluminum boasts rope-weave barstools that are UV-resistant for up to 3,000 hours.
Murcano’s assortment hits a range of price points, from mid to upper-middle and high-end, with factory-direct pricing designed to enhance retailer margins.
“Our assortment reflects our 30-plus years of global outdoor furniture experience. Planning involved a depth of market data and consumer research, along with the art of choosing the right designs and styles, without overreaching into a vast array of colors or looks that would bog the program down,” said John Ridgeway, CEO, North America, American Eco-Living. “We focused not only on the consumer and their tastes, but how our products would align with the retailer to meet their objectives in sales, increased revenues per sale, profitability, quality and dependability. Based on our early partnerships, we have delivered in all areas.”
American Eco-Living’s North American team is led by casual industry veteran Ridgeway, who previously served as vice president of sales and marketing at Real Flame for 14 years, and Grbic, who spent 12 years at Overstock, most recently as senior merchandise manager. Murcano will display new products during Casual Market Atlanta in Showroom 6C6 Building 1, July 15-18.
