Mr. Bar-B-Q® continues its 40thanniversary celebration by forming a partnership with culinary expert and gourmet chef Michael Steifman, president of Michael Stuart New York, a popular catering company. This alliance is one of many recent initiatives (including rebranding; a new website, www.mrbarbq.com; and improved, eye-catching packaging) to appeal to a new market of grillers and to maintain the company’s industry-leading position into 2013.

Marc Zemel, CEO of Mr. Bar-B-Q, says, “As the grilling category evolves, we will continue to be the leader of grill-tool innovations, just as we’ve done for more than 40 years. Michael is the perfect partner to help us create surprising and delicious recipes with our products as the inspiration, ultimately helping Mr. Bar- B-Q lead trends for the entire industry.”

Using Mr. Bar-B-Q’s line of highquality, multiuse products as the foundation, Steifman will create a variety of recipes that appeal to traditional grillers and foodies alike. Recipes developed by Steifman will be published on Mr. Bar- B-Q’s social-media channels, on website www.mrbarbq.com; on the packaging of new and existing items, and (eventually) in a branded cookbook.

“The Mr. Bar-B-Q tools allow me to get creative and use unexpected ingredients with my recipes,” Steifman explains. “I’ve created mini chicken pot pie bread bowls using the mesh roasting pan and hash brown frittatas in the cheese pan: clever meals made with innovative tools that appeal to even the toughest food critic.”