The Ambiance CLX award-winning electric fireplace from Modern Flames was featured on the elaborate NBC set for the 2014 Winter Olympics in Sochi, Russia. As an architect of the original linear electric fireplace, Modern Flames is a pioneer and innovator in the field of contemporary electric fireplaces.

A well-known set-design company, based in New York, New York, chose the Modern Flames Ambiance model AL100CLX, a 100-inch electric fireplace, for the NBC set of Bob Costas. The face of the fireplace— originally a smooth, shiny black—was customized to deter the reflection cast by camera lighting.

The vibrant-orange naturalistic flame, which comes standard with this model, was kept the same; it used unique, energy- efficient LED technology to give it a very realistic pattern that brought a warm and welcoming feeling to NBC’s set. The designer was very happy with the way the fireplace fit the set and the image that it helped bring to the broadcast.

Because the Sochi games brought millions of television viewers to NBC each day, it was important to Modern Flames to feature its leading electric fireplace in today’s modern industry. Kris Richardson, operations manager for Modern Flames, says, “We are very proud to be able to feature the Modern Flames product in such a high-profile setting.”