Homecrest Outdoor Living recently hired Michael Mettendorf as vice president of global sales. Mettendorf has more than 25 years’ experience in consumer- product sales, with 10 years spent in the casual-furniture industry. From 2005 though 2012, he was the general manager/vice president of sales and marketing for New River Casual Furniture, starting and building its North American operations. In addition, Mettendorf has been in senior sales/marketing leadership roles with Terra Flame Home, Surya, Fox River Mills, Daka Designs, and Sara Lee Corp.

Mettendorf brings the company a strong appreciation for the Homecrest brand (made in the United States), in terms of its quality and excellent customer service. His leadership style and insights into understanding the casual-furniture retail sales floor are coupled with a strong passion to contribute to making Homecrest, its sales representatives, and its valued dealers even more successful. He will play a pivotal role in leading the sales team, helping to define market direction and guiding new, innovative furniture collections and continued sales growth in the months ahead.