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Lynx Professional Grills Announces New Vice President Sales & Marketing

Los Angeles, California: Basil Larkin joined Lynx Professional Grills as Vice President Sales & Marketing on 20 August 2012. In this position, Larkin will be responsible for overseeing all sales and marketing of Lynx products. He will travel extensively working with Lynx regional representatives, independent distributors, retail appliance dealers and specialty retailers.

“Lynx is very pleased that Basil joined our organization, he’s a highly respected and admired professional with extensive experience in the premium appliance industry,” said Ed Plummer, Lynx Chairman. “Basil will immediately improve our sales and marketing efforts and he’ll be welcomed by all our trade partners.”

Before joining Lynx Professional Grills, Larkin served in several sales management positions in the appliance industry. He began his career in the appliance industry with Amana Refrigeration, serving as account development manager, inside territory sales manager and territory sales manager. He later joined BSH where he excelled in many key positions, beginning with zone sales manager and national sales manager before being promoted to general manager Northeast and Canada Later, he was elevated to general manager U.S. retail sales. Most recently, Larkin served as vice president –sales for Viking Range Corporation.

Lynx Professional Grills provides ultra-premium appliances and accessories for the outdoor kitchen. Lynx is headquartered in Los Angeles, California. Lynx products are available through premium appliance and specialty distributors and dealers worldwide. For more information, please see our website www.LynxGrills.com or call 888.289.5969.