Twin-Star International has hired Lori Gonzalez as its new CEO. Twin-Star is recognized for its world-renowned brands: ClassicFlame, Duraflame, ChimneyFree, ClassicFlame Pro, Bell’O, Bell’O Digital, and Powerheat. As an entrepreneurial turnaround business leader for Fortune 500 consumer brands, Gonzalez has experience that spans strategy, business development, profit/loss management, consumer insight, marketing, trade/retail management, product development, direct-to-consumer sales, manufacturing, and Far East supplier development.

From 2008 through 2017, Gonzalez was vice president and general manager at Newell Brands– Jarden Group, a $16 billion global consumer-products company. She was responsible for long-term business strategy, profit/loss management, product-portfolio management, and consumer marketing strategy for several businesses in the Consumer Solutions business unit. She was the architect of the strategic framework for driving rapid, sustainable growth in the unit’s largest and most profitable category.

From 1998 through 2008, she served in several leadership roles within Jarden, establishing her track record of growing revenue and profit in diverse business models. She was promoted seven times during that decade.