Lindsey Berman Named as Brand Ambassador By Castelle
On September 12, 2016, In Industry News by Greg Thompson
FT LAUDERDALE, FL - In conjunction with the rebranding efforts underway at CASTELLE, Lindsey Berman has been named as the brand ambassador for the luxury casual furnishings manufacturer. As the CASTELLE Brand Ambassador, Ms. Berman’s activities will include representing CASTELLE in all facets of the Brand awareness initiative.
“We are excited to add Lindsey to our promotional and marketing team as our Brand Ambassador,” said Steve Lowsky, CEO, CASTELLE. “Her background as a spokesperson for charitable entities on a state and national level will prove to be a valuable asset as we work to heighten exposure of our luxury brand.”
Berman previously held the title of Mrs. Florida in 2008 and 2015. In her duties throughout her reigns, she worked to create awareness of charitable organizations including Safe Kids Worldwide and the United Way. Her efforts included hosting statewide events and fundraisers as well as working as a spokesperson for numerous charities.
As the CASTELLE brand ambassador, Berman recently completed a CASTELLE full length video defining the design and manufacturing process of the luxury furnishings company. The Ambassador’s narrative follows the entire process from design to packaging exploring the elements that comprise CASTELLE’s DNA including Design Leadership; Artisan Craftsmanship; High Performance Quality; Luxurious Comfort; and Highly Customizable. (Click for Link to our DNA video.)
“I am excited to join with CASTELLE and work to present information and trends about the company’s lineup of luxury home furnishings,” said Berman. “As Brand Ambassador, I am looking forward to being a spokesperson for the quality products, award-winning designs and the overall outdoor living enjoyment story.”
